Friday, March 13, 2009

Nanerpus To The Rescue

The other day, a friend of mine at work came down to my office and was very excited to show me this video from a Denny's commercial that was on YouTube.

The first time I watched it, I didn't think it was very funny. The second time I watched it, I still wasn't amused. But something made me keep watching this stupid banana again and again and again.

As we searched YouTube, we found that people were making their own versions of the NanerPus commercial. There were Nanerpus Horror Movies, Nanerpus Techno Remixed, and some guys even created a pretty good one for an Asian Restaurant.

So it got me thinking about the power of viral advertising and how a simple song or character can take on a life of its own. Eventually, a pretty silly idea can bring do more advertising than 100 SuperBowl commercials.

Six Flags gave this idea a spin when they brought out Mr. Six a few years ago. They have him a rest for awhile, but have brought him back... even with a new voice.

But I'd like to see some of the smaller parks give this a shot. With the economy the way it is, small parks need every advantage they can get to turn a profit. Maybe a park can strike gold with their own version of Nanerpus.

Have any ideas for what the next great Viral Video could be for a park?

Talk about it in the Forums.

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